Francesca Carotti

Background

About Francesca Carotti

I am a Communication and Public Relations specialist in the Entertainment and Technology sectors with over 20 years experience in Italian and multinational contexts. I am currently Director of Communications for Italy and Greece for the world’s leading streaming entertainment service. Prior to that, I was Head of PR for the Italian Branch office of the largest and most profitable interactive entertainment publishing company in the world, and served as European PR Lead for the licensed, movie-based titles of the company. Before that, I was Brand and PR Manager for the LucasArts videogames portfolio and Project Manager for Dark Age of Camelot, the first MMORPG entirely localized in Italian. My expertise in communications is enfused with a real passion for storytelling and driven by the desire to find creative ways to deliver against business and communications goals I am a big advocate of developing integrated communication campaigns and, conscious of the power of social and digital media, I am keen to find the best, most creative and successful way to leverage them for my comms strategy. Specialties: Brand Management, Product management, Media relations, Public Relations, Social media, Event Planning and Management, Partnership and Business Development, budget management.