Francesca Farina

Background

About Francesca Farina

As the EMEA/APAC Business Development Manager at Vertex Inc, a leading provider of tax technology solutions, I am responsible for driving revenue growth and customer satisfaction through strategic partnerships with resellers, distributors, and consultants across the region. I have over seven years of experience in sales, finance, and account management, and I am certified in MEDDPICC, a proven methodology for complex B2B sales. I am passionate about delivering value to our channel partners and end-users by helping them navigate the challenges and opportunities of tax compliance and automation. I have a track record of exceeding sales targets, developing and executing channel marketing plans, and building long-term relationships with key stakeholders. I am also proficient in Microsoft Excel, Salesforce and other tools that enable me to perform data analysis, forecasting, and reporting. I am a team player, a problem solver, and a lifelong learner who is always eager to take on new challenges and learn new skills.