Francesca J.
Creative Strategist at Wuffes
Based in London, United Kingdom
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Seniority
Staff
Department
Advertising & Marketing
Location
London
Industry
Pet Services
Company size
76
Contact information
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f•••••••@wuffes.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Francesca J.
Creative Strategist specialising in direct response performance creative for D2C and FMCG brands. 4+ years driving Meta growth with high spend budgets and creative systems built for rapid volume testing and scale. I turn insight into high converting campaigns that drive revenue and efficiency.Agency and in house experience delivering CAC stable scale for 7-9 figure brands including The Essence Vault, Spacegoods, Contempee, Pulsio, Matcha Fuel, Maëlys Cosmetics and Fussy. Expertise with Meta performance creative (as well as other channels: TikTok, Google, AppLovin), across UGC and influencer partnerships, statics and high production assets. Messaging first, audience driven and funnel-obsessed, I use strategy frameworks to guide and inform constant iteration and optimisation. Scaling brands utilising AI and data-led insights that convert. Focused on creative that consistently improves ROAS, CVR and profitable scale.
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