Francesca Lloyd

Background

About Francesca Lloyd

Senior Copywriter, concept creator, tone of voice consultant, brand guardian, sense checker, go getter. I’ve spent the last ~10 years marketing startups, SMEs and global brands through copywriting, concept creation, and brand strategy. My words and ideas have been consumed in the UK, USA, Germany, France, Israel, Netherlands, UAE, Lithuania, Spain, Italy, Taiwan and. anywhere with an internet connection. I've written copy for a whole range of industries, from fintech and foodtech to interiors, biomedical and sustainable fashion. And I've worked with big brands and one-man bands, both in house and agency side. Digital advertising, OOH advertising, organic social, landing pages, apps and app stores, search, CRM, affiliate, POS, editorial content and *those* flyers that accumulate in your mailbox… I’ve written for it all. I've gone Above The Line, I've ducked Below The Line, and I've (occasionally) agreed to toe the line. Building concepts, writing copy and managing creative projects, I start from scratch, and take everything through to completion, managing the entire creation process. I work out what went well, and improve on it. I discard the failures, but learn from them. I'm curious and resourceful, and an advocate for all the brands I work with. In most projects, I collaborate with designers, art directors and — if I'm lucky — other copywriters. Together, we weave creative narratives from scratch, come up with eyebrow-raising ads, or find the simplest way to express complex stuff. I love what I do. And I want you to love it, too.