Francesca Lotta

Background

About Francesca Lotta

From the first issue, released in November 1991, until June 2014, Francesca Lotta covered the role of Product Manager of the international b2b hospitality magazine "Pianetahotel", until the transfer of ownership of the Sole 24Ore Group to Tecniche Nuove. From July 2014 she worked as Business Developer and Account Manager at BIMobject, a Swedish multinational, owner of the BIM platform that hosts companies in the furniture and finishing sector, world leader in the building sector, until she became Sales Director for Italy in January 2018. Since September 2022 he has held the role of Regional Sales Manager for the new fashion, furniture and finishing division, with particular attention to the BIM and Real Estate world, at Vection Technologies. An Italian multinational listed in Sydney and OTC on Wall Street that designs platforms to implement digitization with the immersive world along the entire value chain of companies in various product sectors such as manufacturing, automotive and Health and Care. During her career Francesca has dealt with the editorial staff for the preparation for the publication of advertorial articles, she has managed relationships with clients, professionals in the sector (architecture studios, associations, construction companies) and established alliances with commercial partners. Furthermore, she covered both the role of speaker and moderator at press conferences, conventions, events. Thanks to her extensive knowledge of leading companies in the hospitality sector, furniture, design and finishing, she has carried out sales planning and strategy activities, coordination of marketing and promotional activities, competition detection and analysis, management of a customer portfolio and indirectly in support of the sales network. She specialized in the development of new business through road-show events, planning and managing special projects in Italy and abroad, in partnership with national and international fairs through ad hoc events.