Francesca Sorge

Background

About Francesca Sorge

Francesca is a recognized Senior Executive with over 30 years of experience in leading international media, entertainment, and integrated communication companies, working alongside world-class brands across various sectors. She began her career in communication as an Account at Cemit Direct Media (Mondadori Group), eventually becoming General Manager of the Italian branch of Kobs & Draft (Saatchi & Saatchi plc). In 1995, she was appointed Managing Director of Draft Worldwide Italy (now FCB), the global integrated communication agency of IPG, where she led the Italian market for 10 years, working with top-tier blue-chip companies. In 2005, she transitioned from a fast-paced operational career to advisory roles, leveraging her expertise to support the development of cross-platform marketing projects. In 2011, she joined Discovery Italy (now Warner Bros. Discovery), where she successfully launched and led the branded content & entertainment strategy. In 2015, she was promoted to Director and later to Senior Director of the Brand Solutions department, where she played a key role in establishing Discovery as a pioneer and market leader in branded entertainment in Italy, producing an extensive range of original branded content, alongside multiple brand integrations and strategic partnerships across Discovery properties. Since 2020, she has been working as a Senior Advisor, providing business and go-to-market consultancy for media & entertainment start-ups and marketing agencies. In March 2023, she was appointed Head of MarCom at OBE (Osservatorio Branded Entertainment), after serving on the Executive Board from 2017 to 2020. She is a frequent speaker and jury member at major industry conferences and awards and is regularly invited as a lecturer at leading universities, including Cattolica University, IULM University, Polotecnico and 24ORE Business School.