Francesca Wilson

Background

About Francesca Wilson

A creative, analytical and commercially minded marketer with +10 years' experience leading marketing across market-leading brands, using full marketing mix to drive tangible results. Awarded Postgraduate Diploma in Digital Marketing at IDM in 2022, having studied alongside role as Head of Brand at Radio Times Group. Awards- Immediate Media 'Lightbulb Moment' award - FIPP’s Rising Stars in Media Winner & Toronto Congress panellist - PPA events professional of the year Experience-End-to-end campaign planning and execution (b2b and b2c)- Creating and running small to large scale events and brand experiences, Content Festivals, Exhibitions marketing and event operations - Digital Marketing Strategy and campaign planning - Managing and securing sponsorship, and building brand collaborations and partnerships - CRM, data acquisition and email content strategy - Briefing agencies and creatives - Use of OOH; TV; BVOD; PPC; Display, Radio and podcast advertising - Social media strategy including Video - Line management; leading and influencing teams at every level - P&L and budget holder; scenario-planning; commercial projects; b2b awards programmes- Created market-leading 'MadeForMums buggy testing track', now a regular, popular feature of Clarion’s The Baby Show Sectors: media, publishing, charity, non-profit arts organisations and retail.