Francesco Levanto

Background

About Francesco Levanto

I am a young graduate in Economics (Master’s Degree in Business Administration with a concentration in Business Communication, final grade: 110/110 cum laude), with study experience abroad (Business English Course at Kaplan International College, Leicester Square, London) and work experience (7 months) at a bank (in the Marketing/Customer Care Function). I am passionate about marketing and unconventional marketing strategies (in my degree thesis, titled "Exploring the languages of communication: a journey through the world of the unconventional marketing strategies", I dealt with topics like neuromarketing, guerrilla marketing, emotional marketing, multi-sensory marketing, product placement, consumer behaviour and consumer psychology, neuro-linguistic programming, subliminal messages). During my studies, I took part in many different projects and training course, like the training course titled "Statistical analysis of data using IBM® SPSS Statistics® Software"(Main functions studied: cluster analysis for market segmentation, factor analysis for the identification of brand latent dimensions and brand positioning, multiple linear regression analysis in order to measure the determinants of purchase intention). I consider myself as a dynamic and determined person, who is able to take his responsibility. I have a natural predisposition for the analysis and interpretation of data and a strong team-player attitude. I am curious, meticulous and creative. My dream is to work in the Marketing department at a big and important company!