Francesco Subba
Customer Marketing Manager at Reckitt
Based in Milan, Italy
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Seniority
Manager
Department
Advertising & Marketing
Location
Milan
Industry
Manufacturing
Company size
34K
Contact information
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f•••••••@reckitt.com
Phone
5 credits+39 ••• •••• ••••
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Background
About Francesco Subba
Sales & Marketing Manager experienced in FMCG and Pharma industries 6+ years of experience across top FMCG and Pharma companies, including Reckitt, Unilever and Angelini Proven track record in brand strategy, retail execution, and cross-functional leadership across categories (Personal Care, Home Care, OTC) Key achievements: • Successfully relaunched Dove deodorants, reversing deflation and restoring brand value (+30% pricing,+200bps share) • Repositioned Lysoform floor cleaners with a size/price strategy, unlocking new promotional opportunities and boosting margin • Re-launched national Moment campaign “I Mal di Testa non sono tutti uguali”, redefining brand messaging in the headache segment Fluent in English and Spanish, with international experience in South America and China Passionate about Finance, Cryptocurrencies, Football and Surf
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