Franci Heath

Background

About Franci Heath

Brand Consultant April 2018 – Current Providing general and in-depth marketing expertise, brand analysis and solutions to stockists to help them successfully sell their products attaining the business goals and objectives. • Growing allocated geographical areas through recruiting and growing new business, whilst successfully growing existing business within the current professional channel • Achieving Sales targets. • Ensuring active involvement in the planning, management and execution of all clients' events • Sourcing new business and opening quality stockists in alignment with Brand Values • Identifying areas with existing clients to further grow and develop business • Strategic ways to drive new clients into existing client base by growing brand awareness through various channels. This includes strategic creation of relative social media content for various platforms in line with the marketing calendar of the brand. • Successfully integrating new innovations into the current stockholding of clients by individual marketing and sales drives customised to the unique needs of each door. • Analyzing stockholding on a monthly basis determining optimum par-levels for all sku’s. Implementing various action plans enabling business owners to convert slow moving stock into sales. Accomplishments 2018 Top New Brand Consultant 2019 Hustle Award 2020 Top Business Consultant – 2021 Top Business Consultant nationwide ATCHEM GROUP OF COMPANIES Operations Manager January 2016 - February 2017 AtChem Supporting and integrating the brands and colour themes developed into the retail market footprint Quotes, estimates and product prescriptions to contractors Working closely with the COO in developing new colours and pallets for the brand Integrating the paint decorative market with the industrial coatings industry through retail outlets and entrepreneurial avenues At Paint Stock Control Overseeing daily operations of 3 retail stores Staff Training Sales and quotations to Corporate clients Customer Complaints Creating and implementing of relevant operating procedures Social Media posting and content creation Marketing strategies to drive sell-out of retail for stores by month Streamlining operating costs for stores to improve GP Educating staff UNISA/University of Pretoria - 2006 B.Ed Degree *with honours LEADERSHIp • Hosting of Weekly Virtual Business Owner Forums during Lockdown 2020 and creating relevant topics to the industry and current economic climate for discussion. • Project leader for a new Eco-specific sales- & marketing drive to grow the new Eco