Francis Chan

Background

About Francis Chan

I have over 30 years of solid and all-rounded experiences in Greater China, and Global markets in recent 4 years. Started from Sales and Marketing to General Management (incl. manufacturing) with full Profit and Loss responsibility, M&A, Strategic Alliances with Multi-national, Local and State-owned listed companies. Being a seasoned business leader to identify forward looking strategy, assemble solid teams and nurture rapport to execute in a dynamic and challenging markets. Diversified leadership experiences in different types of companies, in different countries and cultures, and influencing peers and aligning stakeholders’ goals. All these have enabled me to successfully transform various companies to achieve and win. My first 10 years were with CARLSBERG and BRITISH AMERCIAN TOBACCO, achieving impressive business results through brand rejuvenation, new product launch and channel expansion based on consumer and customer insights, new channel development and strategic planning. Next 14 years returning to CARLSBERG, I had played various instrumental roles at different stages to transform Carlsberg Greater China from a declining company with only 1 plant in into the top 5 beer company in 2014. Our determination was to establish a well-balanced brand portfolio, backed with highly efficient network of production plants. After decade of superb and agile execution of forward looking strategies, we grew revenues by 15 times, Carlsberg brand became the No.2 international premium brand, and established strong brand portfolio with 4 fastest growing local brands. In 2015, I pursued a new challenge as Managing Director of VALSPAR Asia (lately merged with SHERWIN-WILLIAMS), formulating the 5 year plan development together with BAIN consulting. Then a year as Greater China CEO of REMY COINTREAU to lead the business recovery and organization transformation after a market crisis. In 2017, global presence of LEE KUM KEE attracted me to join as their Chief Sales and Marketing Officer. LKK have thousands condiments for home consumers, catering operators and food manufacturers in over 120 markets. Since I joined, we took an aggressive and local-driven mindset and approach, undergoing a transformation into a customer and consumer centric organization and business model. As a result, we returned to a good growth with strengthened channel and geographic mix, enabling us to mitigate the COVID 19 pandemic impact.