Franck Hoffmann

Background

About Franck Hoffmann

Design has always been, at its core, choice architecture. I've spent 20+ years turning that belief into measurable outcomes: for products, for teams, and for the B2B and B2B2C SaaS companies that trusted design as a strategic lever.A few things I'm known for:Leading lean, high-performing design teams that punch above their weight. A team of 10 supporting 44 PMs at SailPoint, contributing to a $7B acquisition. A team of 7 at Tekmetric, scaling a platform to $100M ARR.Pioneering AI/UX before it became a priority. Nine years designing AI-powered experiences focused on one thing: making systems people actually trust.Driving business outcomes through design.$1.4M revenue lift from a single A/B test. 12% to 38% dispute win rate through UX-only optimization.Introducing new motions: Tekmetric's first PLG strategy, first zero-touch onboarding initiative, and first scalable design system aligned between Figma and Storybook.Open to Head of Design, Director of Product Design, or VP of Design roles at companies where design shapes the product, not just the pixels.