Francois Lee

Background

About Francois Lee

I am a seasoned advertising executive with experience in media investment, client management and media sales. Having spent many years at media agencies, I have represented over 50 marketers across several categories. While my passion and skillset is deeply rooted in video investment, my experience includes digital, mobile, social, cinema and OOH. This has enabled me to effectively structure cross platform marketing campaigns, earning industry awards recognitions. In my current role, my focus is on OTT (Over The Top) advertising and in building the future of television! A big part of my career has been participating and contributing to our industry community. As the advertising landscape continues to evolve quickly, I believe it is important to work with my peers to address the common issues at hand and pave the way for a better future model. As a former board member of IAB’s Buyer Advisory Board, I took part in leading the video transformation from linear to digital, especially in OTT. As an active industry thought leader, I have also appeared in a number of panels, been quoted in USA Today, LA Times, THR, Digiday, among others, interviewed Live on Fox Business News as well as authored content for the HuffPost.