Frank Herrmann

Background

About Frank Herrmann

Executive Summary From closing my first SaaS clients as a freelancer to leading 90+ employees as CSO, I’ve built my career on driving scalable growth, developing leaders, and embedding systems that make teams perform. With 12+ years in Sales (Inbound & Outbound), 10+ years in Key Account Management & Partnerships, and 8+ years in leadership, I’ve consistently transformed teams and businesses across SaaS, HR Tech, Digital Health, and E-commerce/Marketplace models. Proven success in tailoring and executing methodologies (MEDDICC, SPIN, Challenger, Consultative, Solution Selling). Creator of the Growth & Contribution Review system, a structured framework for leadership development and performance growth: Awareness (self-growth), Measurement (KPI-driven), Accountability (ownership of outcomes), and Continuous Improvement. Built a proprietary KPI system, evolving from funnel tracking at Doctena, to multi-department frameworks at SIRPLUS, and finally to KPI 3.0 at Honeypot — enabling rep-level levers for tailored coaching and systematic uplift. 🤝 Expert in Key Account Management, CLV optimization, churn prevention, and NPS-driven strategies. At Doctena, spearheaded partnerships with TK & Allianz and agency affiliates, generating new revenue streams while reducing churn by 25%. Architect of scalable customer success processes: onboarding automation, handbooks, tutorials, and streamlined sales-to-AM handovers that reduced churn and accelerated adoption. Builder of strong feedback cultures that embed self-criticism, empathetic feedback, and the practice of inviting critique as a gift. Cross-functional leadership experience across Sales, AM, CS, Marketing, Product, Development, Logistics, and IT. Delivered measurable results: doubled pipeline volume at Honeypot, increased outbound share from 16% → 53%, raised average deal size by +32%, scaled SIRPLUS offline revenue +86%(142K → 264K/month) and online revenue +54%(191K → 294K/month), and drove subscription growth +52% in orders and +41% in customers.