Frank Raeon

Background

About Frank Raeon

Over a period of three decades, Frank Raeon has built a track record of success in commercial real estate. During this time he has (a) identified scores of "Home Run" retail and restaurant locations,(b) negotiated hundreds of leases,(c) helped reposition shopping centers, and (d) facilitated the development of both street retail and pedestrian friendly, amenity rich, experiential mini lifestyle centers. During his career, Frank has helped many market leading national, regional, and local companies select as well as negotiate the purchase or lease of high volume locations. Examples of market leading companies he has helped include Bonefish Grill, Buffalo Wild Wings, Dewey's Pizza, Donatos, First Watch, Graeter's Ice Cream, Izzy's, McDonald's, Pier 1 Imports, Servatii's Bakery, Subway, United Dairy Farmers, Walgreens, and Wendy's. In addition to having been an active commercial Realtor, Frank's real estate background includes having been the Leasing and Sales Director for two diversified developers, and the Real Estate Director for "Shark Tank" favorite TOM and CHEE, Here he developed the company's site selection guidelines and site selection standards. In addition, he provided site selection and deal making support to franchisees, and worked with local real estate brokers, landlords, and commercial developers throughout the United States. Frank has taught continuing education classes on site selection at the local, state, and university levels. In addition, he has been an adjunct faculty member. Frank is also the Principal of real estate advisory company Location Decision Advisors (LDA). For more information, please visit Site selection goes far beyond demographics. It also requires knowledge of not only psychographics, but a deep understanding of the roles (a) Area, Site, and Space,(b) the Six Keys - Parking, Access, Signing, Traffic, Activity, and Visibility (PASTA V), and (c) sales forecasting play in determining future success. In preparation for helping make "smart" location decisions, Frank uses an important evaluation tool he developed - the Site Selection Scorecard. Frank invites you to learn about the origins and real meaning of the often used but little understood phrase Location, Location, Location as well as the important role the Six Keys play in evaluating "Home Run" retail and restaurant locations - something which he details in his instructive guidebook "The ABC's of Retail and Restaurant Site Selection - How to Pick WINNERS and Avoid LOSERS." The ABC's.is available for purchase on Amazon.