Franki Evans

Background

About Franki Evans

I’m a marketer with 20+ years in financial services, and I genuinely love what I do.I manage multi‑channel programs across web, email, CRM, social, paid media, video and webinars, ensuring every touchpoint is cohesive, on‑brand and geared for engagement. My work spans developing digital advertising strategies, growing followers and subscribers, optimising websites, and building landing pages that support campaigns and lead generation. I track performance closely, using data to refine campaigns and improve ROI, while partnering with investment and distribution teams to deliver timely, relevant insights to market. Alongside this, I coordinate events, manage projects, maintain marketing automation and CRM integrations, and nurture strong relationships with agencies and media partners. Ultimately, I combine brand guardianship, digital capability and hands‑on execution to lift brand presence, strengthen client engagement and drive meaningful business outcomes.I’m hands‑on, proactive and at my best when I’m juggling a mix of creative thinking and practical delivery.