Frannie Shellman
Head of Marketing at Industry City
Based in New York, United States
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Seniority
Director
Department
Advertising & Marketing
Location
New York
Industry
Real Estate
Company size
101
Contact information
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f•••••••@industrycity.com
Phone
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Background
About Frannie Shellman
I’m a senior marketing leader based in New York City, currently serving as Head of Marketing at Industry City, a 35-acre landmark creative campus on the Brooklyn waterfront.With 17+ years of experience spanning commercial real estate, retail, experiential, publishing, and brand development, I specialize in building integrated marketing strategies that drive both B2B leasing and B2C consumer growth.I lead marketing initiatives across campaign strategy, tenant engagement, PR, partnerships, retail activations, and large-scale events, supporting 650+ businesses while positioning Industry City as one of NYC’s most dynamic destinations.Known for blending creative vision with operational rigor, I help complex organizations connect with audiences, scale effectively, and transform brand presence. Core Expertise:Integrated Marketing Strategy (B2B & B2C)Commercial Real Estate & Destination MarketingRetail & Tenant MarketingBrand Development & PositioningExperiential & Event ProgrammingLeadership, Team Management & Partnerships
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