Franziska Roth

Background

About Franziska Roth

I'm Franziska Roth, an Economics Engineer with a passion for digital strategy, performance driven omnichannel marketing, and innovative executable solutions. Previously, as a Senior Organic Performance Consultant at OMMAX, I focused on leveraging my expertise to help clients achieve their business goals through data-driven marketing strategies and meticulous execution. My commitment to excellence and my collaborative approach allowed me to consistently deliver exceptional results. In my current role, I oversee the central steering of retail and B2C marketing activities, building first time processes and measures for the automotive retail network. I take pride in conceptualizing and managing dedicated retail marketing measures and leading the development and implementation of local marketing. My work involves a blend of analytical skills, creativity, and innovative thinking, driving the success of both digital and analog marketing projects. I thrive in dynamic environments, handling diverse projects such as local marketing, campaign, events, and communication strategies. My role also includes maintaining corporate identity and design standards at POS, supporting the sales team in performance marketing, and organizing impactful marketing events. Observing and analyzing market trends, I provide valuable insights and strategic advice to the management team. By integrating my expertise in digital marketing with comprehensive retail marketing strategies, I am dedicated to fostering growth and achieving excellent outcomes for my clients and organization.