Fraser Black

Background

About Fraser Black

Hello. I'm Fraser Black, a results-driven Entrepreneur, Fractional CMO, Digital Agency MD, and seasoned Market Expert with 25 years of experience in the ever-evolving digital marketing landscape. Over my career, I've established a reputation as a digital (and traditional) entrepreneur and marketing expert, supporting blue-chip brands across diverse sectors, disciplines, and regions. With a career since I've had the privilege of championing over 150 brands while working as an agency-side marketer in South Africa and the UK. There isn't a marketing challenge, be it traditional or digital, that I haven't encountered and successfully tackled. It's why I proudly wear the badge of a marketing expert. I specialise in delivering strategic guidance to agency clients and project teams. My capabilities extend far and wide, from serving as a trusted fractional CMO to orchestrating comprehensive digital and traditional marketing campaigns. I excel in crafting go-to-market strategies, driving demand generation, executing growth hacking tactics, and nurturing the timeless art of brand-building. I bring an entrepreneurial spirit to every endeavor, underpinned by a laser focus on results. My energy is boundless, creativity is a driving force, and digital fluency is second nature. How can I help you realize your marketing aspirations? My Marketing DNA: Post-Grad Diploma from the Red & Yellow Creative School of Business, GMAT Digital Marketing (with merit) IMM/CIM graduate (with merit) Former Ogilvy alumni (graduate program) Former JWT stalwart Co-Founder and Managing Director of Firedog.co.uk (London, UK) Current Projects and Businesses: Founder of Digital Marketing Consultancy, NineFiftyNine.net (14 years strong) Co-Founder of one of South Africa's foremost online Political Action Groups - an influential online community of 187k members, dedicated to voter education (9 years, 2.19m Reach in Feb '25) Owner - Hout Bay Village Market - facebook.com/houtbayvillagemarket Owner/MD - The Local is lekker Design Company "LILCO"- lilco.co.za Recent Achievements: 2013-2017 - Co-Founder, Director, and Head of Marketing at Bloomable.co.za Successfully exited to create South Africa's first black majority-owned e-commerce company 2015-2017 - Partner & Marketing Lead at Ashanti Travel Online (ashanti.co.za/travel) Let's talk and explore how I can help you with your marketing endeavors with my experience and expertise.