Fraser Callum

Background

About Fraser Callum

As the Global Head of Zirconite Brand at Concept Chemicals & Coatings LTD, I lead the international growth strategy and execution for a premium automotive and chemical product line. With over 22 years of experience in the global automotive and chemical industry, I have a proven track record of delivering results in new business development, distributor and importer management, sales training, negotiation, budgeting, forecasting, and operations management.My mission is to expand the reach and reputation of Zirconite Brand across diverse markets and regions, leveraging my extensive network and knowledge of the industry trends, opportunities, and challenges. I am currently responsible for managing and growing accounts in over 20 countries, including Sweden,Singapore, Thailand, Vietnam, Philippines, U.A.E, USA, Saudi, Oman, Qatar, New Zealand, Indonesia, South Africa, Kuwait, Bahrain, France, Belgium, UK, Ireland, Czech Republic, Algeria, Ukraine, Taiwan, Hong Kong, Bosnia, Georgia, and Iraq. I am passionate about building long-term relationships with customers and partners, delivering value-added solutions, and driving innovation and excellence for Zirconite Brand.