Fraser Duddy

Background

About Fraser Duddy

Fraser formed mobile loyalty brand, PokitPal in 2006. He successfully transformed the company from a print-based voucher company to a fast growing mobile media platform now sold in four countries. Fraser and his dedicated team have made the Australian based company a leader in the distribution of mobile vouchers, advertising and community engagement apps. Prior to launching PokitPal, Fraser spent two years overseas working at The Scotsman Publications in Edinburgh, Scotland. During this time he excelled at media sales and achieved multiple promotions before returning to Australia to set up PokitPal. Fraser graduated in 2003 from The University of Technology, Sydney with a Marketing and Management degree. During the dotcom boom he managed marketing at Australia’s pioneering swimwear and lingerie e-tailer, Zodee.com.au. Fraser was a NSW Young Bizstar Finalist in 2007. He is a strategic planner with a creative mind and holds more than 15 years experience in Media, Digital Advertising, Sales, Marketing, Product Development, Brand Development, SME Marketing, Business Management and Capital Raising.