Fred Almeida

Background

About Fred Almeida

A senior B2B marketing leader with over 14 years of experience building and executing strategies that drive growth in high-tech markets. My core passion lies at the intersection of marketing and technology, and I am currently focused on harnessing the power of Artificial Intelligence to redefine how companies connect with their customers. At Google, I lead the Go-to-Market campaigns for Google Workspace with Gemini across Latin America. As an early adopter and a key member of Google's internal AI Enthusiast community and the external Google AI Community, I am deeply involved in shaping and executing our AI marketing vision. I thrive on translating complex AI capabilities into compelling campaigns that generate demand and demonstrate tangible business value. My experience spans from acting as the first CMO at a fast-growing scale-up—where I built the Marketing and Growth functions from the ground up—to managing complex, multi-million dollar campaigns across Latin America for global brands. I lead with a data-driven, end-to-end approach to marketing, from strategic planning and GTM to demand generation and executive-level event strategy- Education: MSc in Entrepreneurship (USP), MBA (FDC), Engineering (PUC-Rio)- Expertise: AI Marketingm Demand Generation, GTM Strategy, B2B Marketing. Let's connect!