Fred Descher

Background

About Fred Descher

Customer-centric, data-driven performance marketing leader delivering winning omni channel growth and marketing strategies in the Insurance and Financial Services vertical. Diverse experience in B2B and B2C program and creative strategy, consumer journeys, data driven personalization, lead generation and conversion, strategic partnerships and vendor management, ad effectiveness, analytics, segmentation, predictive modeling, forecasting and reporting, and multi-channel performance driven marketing. Strong focus on new business acquisition, cross-sell, and winback strategies across marketing channels. Strong presentation skills with the ability to interface with various functions and levels on key business decisions, strategies and results. Optimizes toward company objectives with a focus on key metrics including ROI. Operates with a strong sense of urgency and bias toward action. A relationship builder that motivates and inspires others to perform at their best. Leads by example, collaborates cross functionally, and maintains a positive perspective. A coach, mentor and leader that inspires high performing teams to achieve success. Has a passion for understanding triggers, motivators and drivers of targeted audience action, while accelerating and promoting brand integrity. fredvdescher@gmail.com