Fred Kelly

Background

About Fred Kelly

As a National Account Executive at Otter Products since 2021, I focus on driving sell-through performance across a 450-store retail network in Ireland. My role emphasizes business relationship management, retail strategy, and delivering impactful sales training to enhance product adoption and staff engagement. By supporting national retail initiatives such as sales days, product launches, and promotional campaigns, I contribute to strengthening our partnerships with key retailers, distributors, and resellers. With almost 5 years in my current role, my work centers on fostering collaboration and representing the brand at industry events, trade shows, and customer engagements. Leveraging my expertise in business relationship management, I strive to influence frontline sales behavior, improve conversion rates, and promote long-term growth for stakeholders and partners.