Fred McKendree

Background

About Fred McKendree

Results oriented National and Regional Sales and Marketing Executive with diverse experience in sales, marketing, creative and strategic management, category/product management, and distribution within the home entertainment and consumer packaged goods industry. Demonstrated ability to manage national and regional promotional sales and marketing campaigns from inception through launch and completion. Assertive, enthusiastic, and highly dependable individual excels in challenging environments. Recognized for securing and maintaining strong customer relationships, building new business, fiscal responsibility, excellent negotiating skills, driving growth of revenues and delivering with integrity. Specialties: • Sales & Marketing • Product Management • Purchasing Management • Online Media • Social Media Interaction • Target Marketing • Strategic Planning • Budgeting • P&L • Cost Control • Music & Movie Industries • Consulting • Problem Solving • Channel Management • Negotiating • Account Relation Development • Team Building • Mass Merchant • Big Box Retailer • Independent Retailer • Physical, Digital & Mobile Retailer