Fred Miao
Professor of Marketing and John Merrill Endowed Professor in Consultative Sales at The University Of Texas At Arlington
Based in Dallas-Fort Worth, United States
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Seniority
Staff
Department
Education
Location
Dallas-Fort Worth
Industry
Higher Education
Company size
9K
Contact information
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f•••••••@uta.edu
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Background
About Fred Miao
I am a seasoned marketing researcher/professor specialized in sales force psychological and behavioral issues in B2B as well as B2C contexts. My research interest also covers inter-firm marketing relationships including channel selection, customer loyalty, and deployment of technology (e.g, social media platforms and Artificial Intelligence) in marketing relationships.
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