Fred Wikman
Partner at Shine Communication
Based in Stockholm, Sweden
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Seniority
C-Team
Department
Advertising & Marketing
Location
Stockholm
Industry
Advertising Services
Company size
3
Contact information
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f•••••••@shinecommunication.se
Phone
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Background
About Fred Wikman
I help companies build brand and communication strategies that drive clarity, alignment, and better business decisions. With 20+ years in brand and business development, I work with global teams to define what sets them apart and how to communicate it in ways that fuel strategy, guide innovation, and support growth. My work lives at the intersection of brand and business, where identity, positioning, and purpose inform actual decision-making. My focus areas: corporate brand strategy, portfolio optimization, brand architecture, communication strategy, and storytelling that connects across audiences and silos. For the past 12 years, I’ve consulted across medtech, automotive, construction equipment, electronics, wireless, and retail industries. Leading brand and business development work that supports everything from go-to-market strategy to M&A integration. Earlier in my career, I led B2B and B2C product marketing and product management for global organizations. I’m originally from the U.S, but I’ve spent the last 20 years in Sweden—bringing a global perspective and cross-cultural fluency to every engagement
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