Frederic Boullard

Background

About Frederic Boullard

Multilingual and international-minded, I'm a French senior communications professional passionate about media, external and internal communications, influencer marketing, digital transformation, new trends and innovation. I believe in (and apply) a few simple ideas and concepts in my professional (and personal) life, such as- Relevance: if you're not relevant, you're out of the game- Diversity: as we all are diverse- Added-value: if it can't create any, it's not worth paying (attention) for it- Know - Think (and then Act!): strategy and objectives always come first- Simplicity: keeping it simple makes it often more powerful- Metrics: if there's no ROI, it's DOA-"Glocalism": Global always needs a Local twist- Creativity and pragmatism: one can't go without the other- Social media and traditional media are a match: as it's a match, you can't take one without the other - Corporate communication and product information are 2 sides of the same medal, whether it's B2B or B2C- Media relations and marketing are a pair- Innovation: IT, IoT, AI, smart cities, cybersecurity, media, cloud. you name it, just say it loud- Fun: just because that's what girls (and boys) want to have!