Frederic Chanut

Background

About Frederic Chanut

I partner with talented marketing teams to build systems for some of Australia's most successful technology companies—Canva (as one of my first clients), Open Colleges (successful exit to Apollo Education) Pet Circle, SafetyCulture, OFX and many more. I was part of the team that took Artrya public on the ASX. I've led growth at global platforms including Expedia, Salesforce, eBay and Skyscanner.Then I learned to question everything.As a board director (GAICD) and investor, I now apply the same systems thinking to governance and risk. I'm optimistic about what AI and machine learning can achieve. I'm pessimistic about most execution plans. This dichotomy—between technological possibility and commercial reality—is where I add value.Founded Scalepath.ai to deploy AI for enterprise marketing, cutting through vendor hype to build systems that deliver measurable ROI. Serve as Executive Chairman of In Marketing We Trust, overseeing board governance, M&A, and investment.I advise clients on AI strategy for Marketing/Sales/Revenue funtions from the perspective of someone who's built the systems, managed the P&L, and seen both spectacular successes and expensive failures. My accounting background provides the foundation for financial discipline, risk assessment, and outright pessimism.Investor in marketing technology and SaaS. Graduate of the Australian Institute of Company Directors. Based in APAC (Sydney & Singapore), working with enterprises globally.