Frederic Roussel
Professional Services Manager at Actito
Based in Paris, France
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Seniority
Manager
Department
Operations
Location
Paris
Industry
IT Services and IT Consulting
Company size
222
Contact information
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f•••••••@actito.com
Phone
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Background
About Frederic Roussel
25 years of experience in digital marketing (BtoB and BtoC), across various industries (retail, travel, banking, insurance, retail, luxury, media.) and on multiple channels/platforms (emails, mobile, website). Consulting & Customer Relationship - Definition/Construction of optimized Customer Journeys to align with marketing strategy - Advising clients to optimize their ROI - Coaching clients to determine the best multichannel marketing automation strategy - Training clients on web applications - Assisting clients in developing their marketing strategy - Selling value-added services and products - Providing technical support to sales teams for implementing BI solutions - Participating in pre-sales meetings to facilitate contract signing - Ensuring customer satisfaction - Driving/maintaining product adoption - Creating value around the product CRM - Datamining - Establishment of loyalty programs - Familiarity with various e-markets (EU, Apac, US)- Analysis and budgeting of client needs - Routing, tracking, reporting, and evaluation of Direct Marketing campaigns - Development of databases - Website development - Designing and creation of online campaigns Management - Creation and management of international teams - Projects Management
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