Frederic Serna

Background

About Frederic Serna

Profile: An executive with 30 years of experience in Asia acquired through various positions with major multinational companies in multi-cultural environments. I have a unique set of multinational experiences having worked for American and European companies in both domestic and international capacity. I consider myself to be both an internationally experienced commercial, operational and service manager with a repeatable and proven track record of achievements in strategy, change management, new product introduction and business development. Combine an action-oriented personality with a strong winner spirit, work ethic and an outstanding ability to relate and inspire trust from people at all levels of an organisation. Friendly, humorous, and curious, enjoys working in a team and the opportunity it provides for continuous learning. Always aim to lead by example and constantly strive to deliver excellent customer value. Positively embrace and value integrity, faithfulness, truthfulness, harmony and excellence. Specialties: Business development, sales, marketing, project management in electrical engineering / automation for complex systems in Marine and Offshore Industry. Possess a great ability to think long term and the dedication required to achieve challenging goals. Possess an extensive professional network in the Marine and Offshore Space (shipowners, shipyards, marine designers, and equipment manufacturers in whole Asia) and good marine market analytical skills.