Frederic Vanderheyde

Background

About Frederic Vanderheyde

I have a strong expertise in developing and implementing Innovative Marketing Strategies. As co-founder of the Innovative Marketing practice of Duval Union, I give actionable marketing advice to companies. Through agile project management, I work on rapid go-to-market. 20 years of experience in marketing and communication agencies, handling corporations and SME, nationals and internationals, products & services, are the basis of my strong all round knowledge of marketing strategies and communication plans. At Duval Union Innovative Marketing, we are the extension of our customer's marketing department, on a temporary basis or for longer assignments. We strive to be on top of innovative marketing techniques to offer our customers the most effective advice. We are media and agency neutral, so we define media and partnerships based on the real needs of our customers, and not on what suits us best. We have developed a strong network of marketing specialists which allows us to deliver the adequate marketing knowledge for each individual request. I've worked for some of the biggest national and international brands - FMCG (Procter & Gamble, Kraft, Sanex, Kellogg’s, Lotus)- Services (Securex, AWEX, Kluwer)- Automotive (Audi, VW, Skoda, SEAT, Porsche)- Telco (Telefonica, Voo)- Finance (Beobank, Degroof)- IT (Microsoft). The single most important element in the multiple projects I have led was the essence of delivering actionable strategies, with focus on tangible results: increase awareness, generate leads, increase repurchase, reduce churn, win back lost customers. I'm a true entrepreneur, having set up Saatchi & Saatchi in Morocco and created and developed my own digital agency for over 10 years. With Duval Union Innovative Marketing, I'm dedicated to partnering with business leaders to discover if and how outsourcing their marketing services can deliver a tangible benefit to their business. Contact me at +32 496 263 295 / frederic.vanderheyde@duvalunion.com.