Frederico Floeter

Background

About Frederico Floeter

I am a Design Director with over 15 years of experience in brand identity, digital design, UI/UX, editorial design, and creative strategy. I specialize in developing scalable design systems, complex information design solutions, and high-impact brand experiences across digital and print platforms. My expertise spans brand identity systems, UI design, typography, layout design, editorial design, template design, brand campaign design, and strategic communication. I have led and contributed to projects for global brands such as Google, Android, Nubank, HP, Louvre Abu Dhabi, and São Paulo Fashion Week, delivering solutions that drive engagement, brand consistency, and business growth. My work has been recognized in Print Finishes: Push Your Designs from Good to Great by Design 360° Magazine/Sandu Publishing. I excel in managing complex design projects, leading cross-functional teams, and aligning stakeholders across fast-paced and evolving environments. My strengths include creative direction, project management, team leadership, workflow optimization, stakeholder communication, and strategic problem-solving. I thrive in adapting to new industries and challenges, ensuring that design solutions are not only visually compelling but also aligned with business objectives. Beyond execution, I am passionate about mentoring teams, fostering innovation, and developing frameworks that enhance efficiency and scalability. My experience includes working on brand guidelines, design systems, user interface (UI) solutions, marketing assets, campaign design, editorial projects, and digital experiences. Whether it’s branding, editorial design, UX/UI, or campaign strategy, I am committed to delivering innovative, high-performing design solutions that create impact. Let’s connect to collaborate on projects that blend creativity, strategy, and seamless execution. Key Skills: Brand Identity Design | Creative Direction | Design Systems | UI/UX Design Editorial & Print Design | Template Design | Marketing & Brand Campaigns Project Management | Stakeholder Alignment | Team Leadership & Mentorship Strategic Communication | Information Design | Workflow Optimization #DesignLeadership #CreativeStrategy #BrandIdentity #UIDesign #EditorialDesign #CampaignDesign #ProjectManagement #DesignSystems #DigitalDesign #MarketingDesign