Frederik Damgaard Andersen

Background

About Frederik Damgaard Andersen

A digital nerd with a knack for turning complex data into simple, profitable decisions. As Head of E-commerce at Søstrene Grene, I lead a talented team of +25 people across E-com Operations, Platform & Product Development, CRO and Customer Experience - all with the ambition to create the best possible shopping journey and maximize digital growth. In my previous role as Media & Martech Manager, I built a performance-driven marketing engine with the team across 15 markets. Today that experience laid the foundation for a broader perspective - creating a natural bridge between marketing and e-commerce. The synergy between the two fields has shaped my profile combining deep knowledge of performance marketing with hands-on e-commerce leadership, where data, creativity and technology meet to drive both brand and business impact. So if you’re in doubt, I’m really passionate about e-commerce, marketing, growth, innovation and an ‘always-in-beta’ mindset. I thrive where creativity meets analytics - whether it’s scaling e-commerce launches, optimizing cross-channel performance, or turning complex setups into clear commercial outcomes, I keep one eye on the numbers and the other on the bigger picture.