Fredrik Holmvik

Background

About Fredrik Holmvik

Fredrik Holmvik is a senior executive with deep expertise in retail, media, and digital transformation. His career spans leading roles at ICA—Sweden’s largest food retail chain—Accenture, and Unilever, own management consulting firm, entrepreneurial ventures and board-level advisory work.In 2025, he co‑founded Retail Media House Nordic AB together with Neda Kanni, with the mission to unlock the full potential of retail media across the Nordic region.As founder of Binary Works AB, Fredrik, have operated as a management consultant and drives strategic and business development initiatives with a strong focus on the retail sector. Fredrik has played a pivotal role in shaping ICA’s media and digital capabilities. He built ICA Media from the ground up, establishing ICA as a media player and creating new collaboration models for brands selling through ICA’s stores. ICA Media was launched in 2009 and remains a cornerstone in ICA’s supplier engagement strategy.He also defined the Omnichannel Strategy and Vision for ICA Group in 2016, supported by a comprehensive business case and a shift toward agile ways of working. Fredrik led the 170‑person implementation team for ICA’s Marketing Transformation Program – KL 2020, the company’s largest IT and transformation initiative to date.As Digital Strategist at Visual Art, Fredrik developed the digital signage concept for Kesko (FI) and collaborated with clients across fast food (McDonald’s), convenience (Reitan), fuel (Circle K), beauty, and fashion. Under his leadership, ICA became one of the leading digital signage users in EMEA. Since 2008/09, he has overseen ICA’s in‑store media channel, covering concept development, design, content creation, technical architecture, and CMS operations.Fredrik also contributed to the launch of ICA Paket in 2023, supporting the initiative from its earliest business development phase and helping establish it as a new business area within ICA Group.Beyond his corporate roles, Fredrik is a partner at Retail Academics, serving as advisor and board member. As an entrepreneur and investor, he has engaged in multiple retail ventures, including Sabina & Friends (fashion rental) and Hermine Hold (female hair accessories).