Fredrik Melgaard

Background

About Fredrik Melgaard

With a background spanning global tech and fast-moving consumer goods, I build and grow business through strong relationships, strategic thinking and hands-on execution. Today I lead Partner in Pet Food’s private label business in the Nordics, developing long-term partnerships with major retail and pet-specialty chains across Sweden, Norway, Denmark and Finland. I focus on commercial growth, operational excellence and sustainable category development, lways with a customer-first mindset. Previously, I held commercial and marketing roles at Microsoft, Hewlett-Packard, Dafgårds and Aller Media, gaining deep experience in negotiation, brand strategy, and cross-functional leadership. I’m passionate about building teams and partnerships that deliver measurable results, whether that means expanding market share, improving profitability or launching new products successfully. Let’s connect if you want to discuss collaboration, private-label strategy, or Nordic retail dynamics.