Frida Bard
Creative Lead at Rodebjer
Based in Stockholm, Sweden
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Seniority
Manager
Department
Advertising & Marketing
Location
Stockholm
Industry
Retail Apparel and Fashion
Company size
43
Contact information
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f•••••••@rodebjer.com
Phone
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Background
About Frida Bard
I’m an experienced Creative Director and Fashion Design Consultant. My career started at Acne Studios 2003 where I worked until 2015 when I was assigned Head of Design and Creative Director at Swedish fashion brand HOPE. At HOPE my mission was to create a gender fluid identity based on elevated archetypes with an aim to emphasise and inspire individual style. I launched HOPE´s new approach 'Style First, Gender Second' and with that the new double sizing system to further push for a less gender normative dressing experience. For me, style always comes before gender. I'm passionate about creativity, diversity and self expression. Awarded ELLE Designer of the Year 2018. Starting from today, I’m open for consulting. Best, Frida
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