Fumiyasu Sato

Background

About Fumiyasu Sato

With over 20 years of experience in public relations and strategic communications, I help brands connect, build trust, and communicate with clarity across cultures and platforms. I recently earned a Master’s degree in Media and Public Relations from the University of Leicester (UK) while working at SmartDrive Co, Ltd, where I lead strategic communication efforts in the mobility and tech space. My previous roles at WealthNavi, AIG, Roland DG, Vector Inc. allowed me to gain broad expertise across corporate communications, crisis management, internal messaging, and brand storytelling, particularly within the financial and consumer technology sectors. I’m known for my ability to develop clear, persuasive messaging for both Japanese and global audiences. Whether it’s media relations, executive communications, product launch campaigns, or reputation management, I bring a thoughtful, data-informed approach to every project. I also have hands-on experience with speechwriting, press releases, stakeholder engagement, and managing B2B communication strategies in both English and Japanese. As a freelance consultant, I now support clients across tech, mobility, and finance—helping visionary brands shape their narratives and navigate fast-changing markets. I’m fluent in Japanese and advanced-level English, and comfortable working remotely using tools to collaborate effectively with global teams. Based in Tokyo | Available for project-based PR work | Let’s connect if you're looking for an experienced, globally-minded PR partner.