Gabriel Branescu

Background

About Gabriel Branescu

I’m a strategist and creative director with 20+ years of experience at the intersection of branding, communications, and political strategy. I started out as a lawyer, but found my voice in shaping narratives — from advertising and brand identity to high-stakes political campaigns across Europe, Africa, the Caribbean, and Southeast Asia. Today, I serve as Managing Partner and Senior Creative Director at Eikon7, part of Impactum Global, where I help brands and movements tell stories that resonate across cultures and deliver measurable impact. I’m also deeply engaged in the future of technology and society. My work explores how AI can transform creative industries and political communications, and I’ve published on AI alignment and trust in emerging systems. My published work includes Dă-mi banii tăi, a book on advertising and copywriting, as well as essays, short stories, poetry, short films, and a research preprint on AI alignment. These projects reflect my dual drive: the precision of a lawyer and the imagination of a storyteller. Focus areas: Creative Strategy · Branding · Narrative Development · Political Campaigns · AI & Communications · Film Direction · Storytelling