Gabriel Lopes

Background

About Gabriel Lopes

As a Salesforce Marketing Cloud Developer, I design and implement end-to-end, multi-channel campaigns using Automation Studio and Journey Builder, leveraging Einstein AI tools, SQL and Server-Side JavaScript (SSJS) in automated workflows to orchestrate data flows, segmentation, and nurture customer journeys, driving engagement and retention while enforcing data hygiene, compliance with data protection rules and system performance. By understanding the company’s needs and operations, I create automations that keep billable contact counts under control and free the marketing team from manual tasks.I build API integrations and back-end automations to connect Marketing Cloud with Salesforce CRM, e-commerce platforms, and third-party systems. Using REST and SOAP, secured by industry standards like OAuth 2.0 and Named Credentials, I enable real-time data synchronization and event-driven triggers. I also automate developer operation, extracting detailed logs and tracking data for precise troubleshooting, so issues are diagnosed and resolved quickly without disrupting live campaigns.On the content side, I empower Marketing and Design teams by providing Content Builder training and designing reusable, mobile-responsive templates in HTML, CSS, and AMPscript. This ensures consistent branding and modern design standards across every email with minimal testing required. I supplement that with automated reporting solutions, pulling send, engagement, and subscriber metrics into customized dashboards, scheduled email deliveries and CRM Analytics Pannels, so stakeholders have transparent, on-demand insights.Deep-diving into undocumented errors during years with Salesforce support cases has sharpened my ability to anticipate edge cases and deliver resilient solutions, using the right tools for optimal performance across the Marketing Cloud ecosystem.On the Core Salesforce CRM side, I manage Salesforce using Agentforce solutions, Flows, Validation Rules and custom objects to tailor the system for the company's requirements. I design and maintain the connection between Salesforce CRM, Marketing Cloud and Salesforce CRM Analytics, creating Synchronized sources to map data models for Marketing Cloud development, as well as provide Marketing send and engagement data back to enrich Salesforce records with communication history, bridging the gap between marketing analytics tools and core CRM reporting. I also empower Sales and Service teams with tailored dashboards, report types, and training.