Gabrielle D. Pina

Background

About Gabrielle D. Pina

Hi, I’m Dr. Pina, a goal-oriented communications director and cognitive strategist with expertise in devising and implementing tactical plans to strengthen corporate reputations. I’m also skilled in building brand engagement and loyalty through strategic content development. I’m an articulate communicator with an exceptional eye for detail who’s knowledgeable of best practices in media relations, community outreach, event management, and crisis communications. I have over twenty years of experience in higher education and am a sought after practitioner in the field of organizational leadership, inclusive leadership practices, social justice initiatives, and DEI strategies. My leadership style is collaborative. I have demonstrated an ability in building teams that integrate individual talents and skillsets to achieve exceptional project outcomes. I’m also committed to supporting continuous professional development for both myself and my colleagues. In my current role as director of communications, I design and lead global brand engagement and enhancement initiatives. I develop internal and external communication strategies using integrated messaging to report on community and global events. As well, I draft correspondences, press releases, and quarterly newsletters. I also write statements, speeches, talking points, and presentations for executive leaders. I build campaign timelines and budgets. Finally, I serve as community spokesperson. My achievements in this role include: • Designing and implementing crisis communication strategies in response to emergency situations. • Crafting engaging and consistent messaging to build the corporate brand. • Creating and executing strategic public relations campaigns to boost visibility and positive brand engagement. In my previous role, I planned and organized global community engagement campaigns. I oversaw internal and external communications. I also designed unified messaging on community and global activities. I recommended strategies to remedy gaps in communication and messaging. As well, I offered advice on leveraging internal communication channels. Accomplishments in this role include: • Developing communications collateral to effectively share the company’s story with stakeholders and opinion leaders. • Revising all web and media content to align with brand messaging. • Preparing presentations shared at the United Nations. • Leading reactive public relations and crisis communications strategies to preserve the corporate brands.