Gaby Elder

Background

About Gaby Elder

I am a marketing leader focused on brand strategy, digital engagement, and audience development. I build roadmaps that make brands visible, understood, and positioned for growth. I make sure people know what a company does, why it matters, and how it fits into the larger industry. I like clear messaging, strong visuals, and marketing that doesn’t just look good but works. Currently at Harbor, a Publicis Groupe company, I work closely with the C-suite to align marketing with business objectives and drive company growth. I am increasing brand awareness, managing PR and marketing strategies, and leading initiatives that expand our industry presence. I oversee marketing investments and resource allocation, ensuring every initiative drives meaningful impact. Currently overseeing marketing across North America and the U.K, with past experience leading initiatives across EMEA, Asia, and the Middle East. I build and lead teams that create meaningful, high-impact work. I focus on clarity, collaboration, and setting a creative and strategic foundation that drives results. Over the years, I’ve led brand repositioning efforts, launched new websites, developed global marketing strategies, and shaped the identity of brands in entertainment and advertising. The teams I’ve built and guided have supported award-winning artists and projects recognized at the Oscars, Emmys, Golden Globes, ASC, AICP, Cannes Lions, Clios, and HPA awards. Throughout my career, I have worked across entertainment and advertising, contributing to notable projects like "Beauty and the Beast,""I, Tonya,""Quantico,""Dirty Grandpa,""Master of None (Season 2)," and "Can You Ever Forgive Me?". I have collaborated with award-winning artists and brands including Facebook, Kate Spade, MAC, Nike, Meta, ULTA Beauty, L'Oréal, P&G, Citibank, Cadillac, and Budweiser, as well as agencies such as McCann, R/GA, Publicis, Saatchi & Saatchi, Leo Burnett, and BBH. In addition to these agency-side roles, I also have in-house experience, having overseen the production of digital advertising, 360 campaigns, and brand campaign videos at Michael Kors. What drives me: Clarity in brand storytelling Clarity in business goals and alignment from leadership High-functioning teams and the culture that makes them work Creative work that shifts perception and behavior Strategy that isn’t just interesting but effective Work that moves fast and adapts well Contact: gabrielavelder@gmail.com | linkedin.com/in/gabrielaelder