Garrett Self

Background

About Garrett Self

Deep global agency and brand leadership experience. Paid, owned, and earned media strategy leadership, idea generator, advocate for the consumer’s voice and needs and how they link to a brand’s Purpose, Promise, and Product. Capability development plus hands-on partner to bring ideas to life in market. Skilled understanding of the intersection of technology, consumer habits, and moments of receptivity for a brand to leverage to grow share, profit, equity and ROI. Cross-channel planning and executional expertise that creates experiences, not clutter. I've driven cost out of partnerships, driven efficiencies and impact into programs, processes and built capabilities through to execution for many of the globe's leading brands, from consumer tech (HP, Intel, SAP, Microsoft), to CPG (Kimberly Clark, PepsiCo.) to retail and financial services (State Farm) Team oriented, get a thrill from seeing others succeed and grow more than my own personal path, care about those I work with way more than I care about the end product, and I care about the end product a lot. Can effectively run a team & manage a P&L, but still get a thrill from building and bringing ideas to life and executing to grow business Strategic by inclination, analytical on demand. Right brained DNA and left brained rigor for process Specialties: Communication planning, target insights, cross channel thinking, with executional excellence. Digital know-how, but a full offline tool kit as well,+ business development and media as a creative strategic lever for clients such as Microsoft, Intel, PepsiCo, State Farm, SAP, HP and others. Capped by 3+ years of global comms and integrated media leadership on the brand side with Kimberly Clark. Always open to new opportunities in my field, I can be reached at cgself21@gmail.com.