Gary B. Wilcox
Associated Faculty, at The University Of Texas At Austin
Based in Austin, United States
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Seniority
Other
Department
Other
Location
Austin
Industry
Higher Education
Company size
26K
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g•••••••@utexas.edu
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Background
About Gary B. Wilcox
Dr. Wilcox is a recognized scholar on social media, advertising research, and branding. His opinions and work have been featured in such national media as The New York Times, Los Angeles Times, U.S. News and World Report and AdWeek among others. Dr. Wilcox holds a Ph.D. from Michigan State University and two degrees from UT Austin. His most recent interests include unstructured data analysis, social media analytic models and advertising's effects on alcohol products and brands. Dr. Wilcox was recently featured on The Academic Minute discussing his alcohol advertising research.
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