Gary Lanier
Vice President of Strategic Advancement at Members Choice Credit Union Houston, Tx
Based in Eugene, United States
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Seniority
Vp
Department
General Business & Management
Location
Eugene
Industry
Financial Services
Company size
155
Contact information
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g•••••••@mccu.com
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Background
About Gary Lanier
An innovative and top-performing Financial Services Executive, I have a demonstrated track record of achievement in credit union leadership, consumer and commercial lending, mortgage lending, retail operations, product development, business development, client relationship management, risk management, mergers and acquisitions, marketing, and retail sales. I excel at creating a service-first environment while also driving profitability. I mentor teams to establish and achieve goals utilizing comprehensive business plans and employee development initiatives. With proven aptitude for building collaborative partnerships, I improve operating efficiency, expand the market base and maximize the member service experience. KEY ACCOMPLISHMENTS: Increased product penetration by more than 20% over five years by spearheading sales culture change that emphasized listening to members to identify needs and advocating for them to help improve their financial wellness. Developed two unsecured loan products (Bump Back, Home Advantage) generating more than in unsecured loans over a three year period with below-average loan losses. Launched first-known automatic monthly limit increase credit card for members establishing credit or with challenged credit.
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