Gary Li
Global Senior Marketing Manager, Digital Content at Dentons
Based in Toronto, Canada
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Seniority
Manager
Department
Other
Location
Toronto
Industry
Law Practice
Company size
11K
Contact information
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g•••••••@dentons.com
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Background
About Gary Li
From concept to launch, I provide strategy and tools for the modern business to strengthen its online presence. As the Global Manager of Digital Marketing Technology at Dentons, I have led in website development, email marketing automation, search engine optimization (SEO), and analytics implementation for many client-driven projects, including the Global Anti-Corruption and Anti-Bribery Laws interactive tool, as well as the Nextlaw Referral Network, Nextlaw Public Affairs Network, and Nextlaw In-House Solutions initiatives. With more than 15 years of experience in content marketing and digital technology, I regularly identify innovative ways to streamline processes within the digital space on a global scale, while also educating users on content management best practices. Prior to joining Dentons, I led all digital marketing initiatives for a not-for-profit organization. I have managed numerous website redesigns, implemented tools to track user engagement with efficiency, and optimized brand awareness in our ever-changing digital world. Specialties • Content marketing strategy • Digital technology, functionality, UX/UI • Project management • Consumer relationship marketing & management • Digital media and digital communications • Market research and analysis, web analytics & Insights • SEF/SEO/SEM • Web design and web development • Online, email, and social media marketing • Google AdWords and online advertising
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