Gary Phua

Background

About Gary Phua

Marketing Analyst | Digital Marketing Strategist | Data-Driven Decision Maker With over 10 years of marketing experience across diverse industries—including automotive, logistics, coworking space, and self-storage—I bring a unique blend of analytical thinking and creative strategy to help businesses grow smarter and faster. I specialize in using data to uncover actionable insights that drive digital marketing performance. From analyzing customer behavior and campaign metrics to optimizing multi-channel strategies, I thrive on turning complex data into clear, impactful decisions that increase ROI, lead generation, and engagement. Skilled in tools such as Google Analytics, Google Ads, Meta Ads, and Excel, I interpret key performance data to identify trends, optimize campaigns, and support evidence-based marketing strategies. My hands-on experience includes A/B testing, SEO/SEM performance tracking, and funnel analysis to continually improve user acquisition and conversion rates. I’ve led marketing initiatives across Singapore, Malaysia, and Hong Kong, collaborating with cross-functional teams to align marketing strategies with business goals. My foundation in content strategy, campaign execution, and performance reporting makes me a valuable partner for both strategic planning and tactical execution. With a creative flair and technical acumen, I also bring design capabilities using Adobe Photoshop and Illustrator to support data-informed campaigns that don’t just perform well—they look great too.