Gary Stringham

Background

About Gary Stringham

Gary is the Vice President of Revenue Strategy at Aparium Hotel Group in Chicago, an organization well-aligned with his own professional ethos. Gary brings his extensive expertise to this world-class hotel operator, which similarly focuses on operating market-leading, one-of-a-kind, independent lifestyle hotels in both established and emerging markets. Aparium's commitment to character and concentration on neighborhoods enables them to uncover untold stories, celebrate seasonality, and produce dynamic events that connect to the local community. Operational excellence combined with a passion for the individuality of each hotel’s unique brand and story mirrors Gary's own approach to hospitality and revenue generation. With authentic charm and enthusiastic service, Aparium welcomes guests to truly distinctive experiences. Rooted by an affinity for building strategies to optimize performance across multiple disciplines while using a calculated risk-taking "test & learn" approach to revenue generation, he understands that success for independents comes down to breaking the rules, thinking outside the status quo, and using creative thinking to curate unique solutions – an ethos reflected in both his previous work at REVREBEL and current role at Aparium. Gary's background includes founding a Revenue Generation Startup designed to help independent hotels enhance top-line performance by leveraging his 20+ years of experience in Revenue Management, E-Commerce, and Distribution. His track record includes shifting market share and accelerating revenue growth through innovative collaboration with cross-functional teams at high-performing organizations, including Joie De Vivre Hotels, Noble House Hotels & Resorts, Two Roads Hospitality, and more recently, his role as VP of Revenue Generation at Springboard Hospitality, where he focused on developing and executing revenue growth plans across the company’s portfolio.