Gary Waldman

Background

About Gary Waldman

Live Entertainment production generalist with over 25 years of leadership experience in every aspect of live theatre production, concert performances, and special events; combined experience as a collaborator as an Artistic Director, Executive Director, and Managing Director; goal setting, operational leadership, financial management; talent/technical booking and management, venue management, procurement, tracking costs, and accountability via financial settlements Working knowledge and experience in theatrical technology including the evaluation, coordination, purchase, maintenance, and managing professional stage lighting, sound, acoustics, seating, drapery, and special needs equipment Three decades executive-level experience in both program planning and operational planning, production operations, booking and managing performers, professional and college touring productions, technical staff, carpentry, etc. in collaboration with artistic, design and company management and project management Direct management and responsibility to negotiate agreements and supervise drafting contracts with artists, booking agents, theatrical licensing agencies, artist management, tour directors, technicians, and all theatrical personnel (union and non-union) Senior-level marketer, graphic designer, and copywriter with proven experience developing and/or managing winning marketing materials such as email, website, and social media campaigns; consistently maintained almost double the online response as is usual for the industry Increased annual subscriber-ship of entertainment facility from 55 to over patrons in less than six months via resilient community engagement and innovative communication methods focused on new audience development, public relations, publicity events, community building, strategic planning and accounting for attrition Worked with senior management of large, affiliated, and partnering companies in planning major events and implementing collaborative advertising and marketing campaigns; established and maintained new and existing relations between corporate auspices and board members Managed box office operations including flexible and supportive sales training and management, ticket design, ticket sales, revenue report generation, fiscal management and group sales; developed a system that greatly improved ticket sales, provided stewardship in exercising diplomacy and developing the interpersonal skills necessary to demonstrate initiative and decisive diplomacy in dealing with a sometimes difficult and sensitive customer base