Gaurav Kumar Agarwalla

Background

About Gaurav Kumar Agarwalla

SaaS GTM & ABM Expert | Growth Architect | Platform Adoption & Demand Gen SpecialistAs a marketing professional with 8+ years in the SaaS and enterprise marketing landscape, I specialise in building high-impact growth engines that scale platforms, accelerate adoption, and convert attention into pipeline.From leading full-funnel marketing initiatives to advising fast-growth SaaS startups and mature enterprises, my career has been defined by data-backed strategy, creative execution, and measurable results.My Core Expertise Includes: Go-To-Market (GTM) Strategy: Architecting GTM frameworks that drive product launches, shorten sales cycles, and reduce CAC. Account-Based Marketing (ABM): Running precision-targeted ABM playbooks across high-value accounts to increase conversion velocity and win rates. Guerrilla & Organic Marketing: Leveraging scrappy, disruptive tactics to break through noise, generate buzz, and create virality loops. Platform Adoption Strategy: Driving user onboarding, engagement, and retention through marketing-led product education and advocacy. Lead Generation & Funnel Building: Orchestrating full-funnel demand gen programs from awareness to MQL to SQL, that fuel predictable revenue. MarTech & Attribution: Designing efficient marketing stacks and multi-touch attribution models to ensure performance transparency and ROI.I bring a unique blend of analytical mindset and creative intuition, combining storytelling with system thinking to ensure every campaign aligns with business goals.Whether it's launching a category-defining product, driving community-led growth, or scaling outreach using LinkedIn + outbound automation, I thrive in fast-moving environments that demand innovation, grit, and strategic foresight.